Currently, organic searches are responsible for over 60% – 75% of Internet traffic over the World. Against this backdrop, the optimization for search engines (SEO) really comes in evidence.
However, getting among the first results, especially in highly competitive markets, does not happen overnight. It is the result of hard work and long-term SEO actions. If the techniques and SEO tactics to modify and evolve all the time, as the websites and online stores could take advantage of these trends and differentiate?
First of all, we need to understand how search engines work.
Google, responsible for the vast majority of searches in India and in the world, is basically a media company whose main product ads to appear in search results, that is, depends on the massive use of its search tool to view your ads.
To ensure that the internet user use your tool you need to provide the best results, the most important, cause the user find what you need. And that’s why we are constantly updating as per their algorithms, in order to always offer the best results. With this information in mind it is not difficult to imagine how to take advantage of the trends of its updates.
Regardless of the technical details, the updates are almost always related to improved relevance (for those doing research, from the perspective of Google, of course) of the displayed results.
It seems paradoxical, but the first thing to do to improve the positioning of your website is to think about your client, not in the search engine.
What your customer search on the internet?
Quality content is increasingly important
The content marketing is essential for a good SEO work. The content must be original, relevant and updated. Ideally, as well as texts pages have images and videos, search engines value multimedia content.
Having a website easily shareable on networks and help extend its reach can collaborate to improve your site positioning. There is increasing evidence that Google is taking into account the interactions in social networks (mainly on Google+) as your site’s quality signal.
Responsive & Mobile Friendly Websites
With the sharp increase in access to smartphones for internet was to be expected that search engines would then lead to responsiveness as ranking factor. It is increasingly difficult to position a website well that has content and optimized design for mobile devices.
Loading speed of web pages
Users don’t await the opening of slow pages and Google knows it. As can be relevant if the content is not enough to be accessed? So the slowest sites tend to be penalized in their classification.
Use security certificates
Google also concerned about the safety of its members and is beginning to appreciate sites that use the HTTPS protocol. In the long run the best positions will be occupied almost exclusively by sites that certify that the connection is not being improperly intercepted.
We do not know whats the next setting in the Google algorithms, but regardless of the name of the animal chosen, we are sure to be in order to improve the user experience in search and to adapt to their habits. So think of the customer and good sales.